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sábado, 30 de noviembre de 2013

Loss of Speech Evokes the Voice of a Writer



http://www.nytimes.com/2011/03/07/nyregion/07towns.html?_r=0

Loss of Speech Evokes the Voice of a Writer
By PETER APPLEBOME
Published: March 6, 2011
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LARCHMONT, N.Y.

Andrew Sullivan for The New York Times
Neil Selinger of Larchmont, N.Y., with his wife, Rima Grad.
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Even for the remaining hyperactive strivers who came out the winners in Darwin’s economy, it’s becoming a fleeting goal: Quit the job, slow down the engine, follow your passion.

So you can see what happened to Neil Selinger as a perverse Coen Brothers riff on the vanishing midlife dream — the rare winner who still, unfathomably, loses it all. Three years ago, he quit his job as a lawyer to write and do volunteer work. Now, two years after a diagnosis of amyotrophic lateral sclerosis, Lou Gehrig’s disease, he has deteriorated with heartbreaking speed from cane to walker to wheelchair, to puréed food, an inability to speak and almost total immobility.

You could find many confounding twists in Mr. Selinger’s journey, in its horror, but also in its grace — particularly the way friends, neighbors and fellow writers have supported him in ways that have rearranged his view of the world. So as he contemplates his unexpected detour off the main road and a book party in his honor on Sunday, what he sees is not what you might expect.

“As my muscles weakened, my writing became stronger,” he wrote recently in an unpublished essay. “As I slowly lost my speech, I gained my voice. As I diminished, I grew. As I lost so much, I finally started to find myself.”

Mr. Selinger grew up the quiet, bookish one in a 22-room compound in Matawan, N.J.: Sholom Aleichem meets J. D. Salinger. It served both as the headquarters of Sloan Products, the family’s wholesale paper and toy business, and as a Ponderosa-like home for four generations of bickering, feuding relatives, 13 people in all. With its mismatched décor, stone pillars, imitation Chinese lanterns, white clapboard and lime-green stucco foundation, it looked, he wrote, “like some sort of architecture experiment gone horribly wrong.”

Mr. Selinger retreated from the din by reading — first Chip Hilton and the Hardy Boys; then the World Book Encyclopedia, then Updike, Roth, Shakespeare and Hemingway. He went to Columbia University planning to study literature, but practicality won out and he went to law school. For 31 years, he had a successful career practicing securities law, suing corporations on behalf of shareholders.

He was, friends say, not just the driven lawyer who argued cases and examined witnesses in 75 cities, 34 states and 4 Canadian provinces. At home with his wife, Rima Grad, and his three daughters, now 17, 20 and 30, he cooked, coached, and made an art of scouring the Internet to plan family vacations.

In 2007, at age 54, he was able to pack it in. He tutored at the high school. He volunteered at a food pantry and for Habitat for Humanity. And most important, he signed up for a class at the Writing Institute at Sarah Lawrence College, where he found not just his writing voice, but also a community of aspiring writers who met every other week for mutual support and feedback.

His new life did not last long. When he played basketball, he found himself stumbling and tripping for no reason. There was involuntary twitching in his arms and legs. In April 2009 came the diagnosis. Before long, the blur of ambition and energy of the man who ran a marathon and went to almost 200 Springsteen concerts began to wind down like a gizmo with a battery gone dry.

It was awful, of course, and, oddly, it wasn’t. The writing group eventually moved to his house. Friends and neighbors formed a group called FANS, Friends Around Neil Selinger, who cooked, drove, walked the dog, did what was needed. The quiet boy obsessed with writing became a quiet man who wrote; the busy house full of feuds and chaos was replaced decades later by the busy house full of friends, family and neighbors who just wanted to help. He found himself awed by the decency and generosity he experienced. He thinks often of a Springsteen song with the lyrics: “And should I fall behind, wait for me.” He is amazed that so many people have.

His writing teacher, Steve Lewis, said Mr. Selinger always had talent, he just had to lose that lawyer’s voice. But, Mr. Lewis said, as his disability has worsened, Mr. Selinger’s writing has sharpened and his sense of self deepened. “He’s got sort of a Zen countenance now,” Mr. Lewis said. “And it’s reflected in what he writes. He doesn’t duck anger and despair, he doesn’t duck anything, but it’s all there without self-pity. His writing is richer because his experience of the moment is richer.”

On Sunday, that moment will revolve around the result of Mr. Selinger’s work, a memoir, “A Sloan Product: A Memoir of a Lost Boy,” begun when he was healthy and finished in September when he could still type with one finger. There will be a reading and book party at the Larchmont Temple. Mr. Lewis and the five members of his writing group will read what Mr. Selinger cannot.

Meanwhile, Zen countenance intact, face weirdly aglow, Mr. Selinger continues to write. He composes pieces in his head and is learning to type them on a computer that responds to his gaze on the letters that appear on the screen. He stares and the words appear, first on the monitor and then aloud in the computer’s affectless voice. “In some ways, I am much happier,” he writes. “I appreciate simpler pleasures.”

E-mail: peappl@nytimes.com

domingo, 24 de noviembre de 2013

Decálogo del emprendedor exitoso


Decálogo para emprender con éxito

http://www.abc.es/economia/20131124/abci-decalogo-emprender-exito-201311221943.html


Al calor de la crisis el emprendimiento se plantea como una de las salidas de quienes terminan los estudios o acaban de dejar atrás el trabajo de toda una vida. Montar un negocio propio no es algo nuevo en una economía en el que las Pymes representan más del 90% del tejido empresarial, pero en los últimos tiempos, plagados de dificultades, requieren de nuevos métodos y de ideas innovadoras.
Las dificultades a la hora de encontrar financiación para iniciar un nuevo negocio son uno de los grandes problemas con los que se encuentran los emprendedores por el riesgo que suponen sus operaciones según el criterio de análisis de la banca tradicional. Según el informe GEM España (Global Entrepaneurship Monitor), en nuestro país la tasa de actividad emprendedora alcanza sólo un 5,7% y viene motivada en 72,3% por la propia oportunidad de poner en marcha un nuevo proyecto, mientras que un 25,6% se debe a la necesidad por la falta de empleo.
En este contexto, desde Gedesco se ha elaborado el «Decálogo para emprender con éxito» en el que se recogen 10 claves básicas paraponer en marcha un nuevo negocio de forma óptima y que recoge los siguientes puntos:
1. Haz algo que te apasione. Este ‘mantra’ de Steve Jobs tiene todo el sentido a la hora de lanzar un negocio. Tendrás que dedicar muchas horas y mucho esfuerzo para sacar adelante tu empresa así que, ¿por qué no disfrutar por el camino?
2. Busca un equipo que esté en el siguiente nivel. Tu empresa necesitará evolucionar rápidamente para competir, así que rodéate de gente que está preparada para competir en el siguiente nivel empresarial. Busca perfiles complementarios.
3. Céntrate en la necesidad del cliente, no en el producto. Los mercados se mueven rápidamente y tu fuerza está en ser el mejor en servir a tus clientes. Si te centras en el producto puede llegar una innovación que te deje fuera de juego y, entonces, estarás perdido.
4. La ejecución es lo más importante. Una buena idea es solo el comienzo. Lo que diferencia a una empresa de éxito de aquella que no lo tiene es la capacidad para llevar esa idea a la práctica de la mejor manera.
5. Céntrate en hacer algo mejor que la competencia. Cuando eres un nuevo competidor en un mercado es muy importante focalizarse en cubrir de forma excelente un aspecto esencial para los clientes.
6Comparte tu idea. Tus conocidos y los expertos pueden ayudarte a afinar tu modelo de negocio y te ayudarán a encontrar capital para llevarla adelante. No tengas miedo, ¡nadie va a robarte tu idea!
7. Fórmate y conoce el sector. Haber estado previamente en el sector de tu nueva empresa hará que no caigas en errores de principiante y te dará valiosos contactos a la hora de hacer clientes, proveedores y socios. Si no tienes experiencia, busca un socio que te acompañe en el camino.
8. Cuida los gastos y la tesorería. Empieza con los menores costes posibles. Ese dinero puede ser básico para darte una segunda oportunidad para tu negocio si tus previsiones iniciales no se cumplen.
9. Haz acopio de perseverancia. Nadie ha dicho que crear una empresa sea fácil. Tendrás que luchar mucho y echar muchas horas, pero es un esfuerzo que te dedicas a ti mismo.
10. No abandones la visión positiva. Convierte los problemas en alegrías, en oportunidades de retarte y mejorar. Huye de excusas que empiezan por ‘es que’, ‘no se puede’ y ‘no lo hago porque’.